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SmartyKids

Super Mother Entrepreneur – Sonia Mindalova from Dimitrovgrad, Bulgaria

Today we continue our “Super Mother Entrepreneur” series, which is dedicated to enthusiasm, challenges, and, above all, new beginnings.

In the series, we are looking for an answer to the question “What does it take for a mother to successfully develop her own business?”

We look at our partners’ strengths, the challenges they’ve faced, and the qualities that helped them.

Sonia Mindalova, a mother of two from Dimitrovgrad, has a leading role in today’s article. Sonia is a lawyer by education and an accountant by profession.

In June 2022, she opened a new page in her life by accepting the challenge to open her SmartyKids children’s centres in her hometown – Dimitrovgrad.

Here is what Sonya shared with us.

Please, tell us more about yourself. At what stage in your life were you when you decided to start your own business?

„ Starting my own business has been a goal of mine for a long time. Until I “met” SmartyKids, I had not found my professional path. I had not discovered myself. I found out about the brand and the opportunity that SmartyKids offers and without hesitation set a new beginning for me. A beginning that changed my life in a positive direction. I feel in my place, satisfied and complete.”

Why did you choose the SmartyKids brand for your own business?

„ As I said at the beginning, things happened very fast – we quickly started the contract procedure, I had no hesitation because even in the first impressions I was pleasantly surprised by the professionalism, teamwork, dedication, and responsibility of all colleagues.”

What expectations did you have before starting the business and were they met?

„All my expectations were fulfilled, becoming part of the big SmartyKids family. The great interest in the activity I am developing, the innovative approach, and the dedication in relations with the franchise partners on the part of colleagues from the central office. I will hardly be able to list everything…“

Are you able to successfully combine business and raising children?

„ Our franchise partnership is recent – less than 1 year has passed, but I think I have already stabilized and synchronized home and work duties. I also rely a lot on the help I get from my mother-in-law and father-in-law. Their support gives me the opportunity to fully dedicate myself to what I do.“

How long (from contract signing) did it take for the business to be up and running and generating revenue?

„It took roughly 3 months until I got my first income.“

What advice would you give to mothers who are hesitant to take the first step to develop their own business?

„ I would advise them to, first of all, listen to their inner voice and then think objectively about the situation. Or in other words, there is nothing better than having your income depend solely on yourself, on your work and dedication, as well as the fact that you have the opportunity to organize flexible working hours, which for a woman and mother is essential.”

If you had to describe your SmartyKids business in one sentence, what would it be?

„ The future belongs to those who believe in their dreams!”

If you would like to learn more about the SmartyKids franchise program, request a business presentation here:

SmartyKids Franchise


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